Offer #33864 - Beginner Friendly Digital Marketing Course

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Best Digital Marketing Courses Online with Certificates [2024] | Coursera

Skills you'll gain: Digital Marketing, Marketing, Market Analysis, Media Strategy & Planning, Social Media, Data Analysis, Market Research, Advertising, Communication, Customer Relationship Management, Strategy, Business Analysis, Data Visualization, Exploratory Data Analysis, Data Management, Brand Management, Marketing Management, Data Analysis Software, Decision Making, Marketing Design, Critical Thinking, Process Analysis, Business Communication, Business Intelligence, Business Transformation, User Research, Interactive Data Visualization, Collaboration, Innovation, Planning

Social Media and Electronic Communication

Another marketing course for beginners from SC Training (formerly EdApp) is Social Media and Electronic Communication, a course that will guide you on how to navigate social media specifically social media in retail. This course will teach you more about the different platforms that are useful in retail social media marketing, such as Facebook, Twitter, and Instagram. Not only that, but this course also offers lessons on social media engagement tactics and strategies, social customer care, and social media etiquette. You can take the course at the same time while using those social media apps since the course can be taken on your phone, tablet, laptop, or desktop computer.

With SC Training (formerly EdApp), you can take free online marketing classes. All of SC Training (formerly EdApp)’s courses are also housed in a mobile-friendly platform allowing learners to take the courses anywhere, whether it’s at your desk at work or a table in a coffee shop. This is certainly an advantage for those looking to take their lessons at their own time and place.

Cost: Free (up to 10 users) Length: 5-10 minutes per lesson Scope: Social media in retail, strategies for effective social media engagement, social customer care, basics of social media etiquette

Created by SC Training (formerly EdApp)

Explore the course

The digital realm demands a deep understanding of consumer behavior, market trends, and keeping up with technological trends and advancements. For those carving out a career in digital or online marketing, you’re in an era where science meets creativity.

The competitive edge your business needs Visit Website

Make a splash online with digital marketing. Our immersive program will give you the skills and confidence to plan, create, and launch a full-fledged marketing campaign. Learn how to drive traffic to your website, leverage the power of social media platforms, and build a portfolio to show off your work.

Dr. Jonah Berger, a Wharton School professor at the University of Pennsylvania and bestselling author of books like Magic Words and The Catalyst, views the right digital marketing course as a critical piece in the puzzle of success.

“If you already have your product, a class can teach you how to get it to the right customers,” he asserts. Berger emphasizes the versatility of digital marketing education, noting that it can guide entrepreneurs in everything from product design to startup selection.

He advises prospective students to first identify their needs and desired outcomes before choosing a course. “The more that courses help you address a particular tactical need you have, the better off you’re going to be,” he explains. He encourages focusing on “modern marketing” trends such as customer centricity, highlighting the shift towards prioritizing the customer’s perspective over the product or service.

For Berger, truly successful digital marketing lies in “the marriage of data science and behavioral science.” He stresses the importance of understanding customer decision-making while leveraging data for deeper insights. This approach is paramount in a landscape dominated by search engines, social media, and omni-channel marketing strategies.

For those interested in working in the online marketing industry, taking a course can be an effective way to build a solid foundation. Fortune compiled a list of both free and paid online marketing courses you can take on your home computer to help you add the skill to your digital toolbox.

5 free online marketing courses

Enrolling in a free course can give you the necessary skills to get started without breaking the bank. These five free online courses teach digital marketing at an introductory level. Each varies on program length but offers generalized coursework. The list is in alphabetical order.

1. CareerFoundry: Digital Marketing Program

This one is for people who don’t have a lot of time but still want to dip their toes in the digital marketing waters. To figure out if digital marketing is right for you, CareerFoundry can send you a free five-day short course to your email inbox. Each lesson takes around 15 minutes, offering barebones instruction to the world of digital marketing and making a career change. It’s worth noting that the content you receive is the beginning lessons of a much more robust, four to seven-month long, $6,900 immersive, should you want to opt for the paid version.

2. Google: Fundamentals of Digital Marketing

This 40-hour course, offered by one of the most popular search engine companies, teaches digital marketing at an entry-level. The 24-module class, accredited by the Interactive Advertising Bureau Europe and The Open University, contains hands-on exercises.

Tutorials include topics like making it easy to find a business on the internet and reaching customers through email and video. After passing each tutorial, the course offers one final assessment, and after taking and passing that, you will receive a sharable award to add to your LinkedIn profile.

3. Meta: Blueprint

Facebook’s parent company, Meta, offers 36 free courses in its Blueprint program. The program aims to give learners fast, self-guided digital marketing walkthroughs and training on sites like Facebook, Messenger, Instagram, and WhatsApp. Topics range from bringing your business online and establishing marketing goals to attracting an audience and making creative Instagram Stories.

4. Simplilearn: Digital Marketing Strategy

This free course by Simplilearn consists of seven main modules, each containing a self-paced string of video lessons. It aims to provide learners with an introduction to the digital marketing landscape.

In two hours, you will learn about customer segmentation and persona, plus you’ll learn how to conduct market research and create a marketing calendar. After each chapter, there is a knowledge check, and after completing the class, you will receive a certificate of completion. According to the site, more than 25,000 people have enrolled in this course.

5. Udemy: Marketing on Instagram

This introductory course from Three Sixty Academy, offered on the Udemy platform, teaches learners the fundamentals of Instagram marketing and how to increase your follower base and maximize ROI. The course consists of nine tutorials over the course of 40 minutes. According to the site, more than 30,000 students have enrolled in this course.

5 paid online marketing courses

Taking paid courses can be an effective way to learn marketing concepts and practical applications. By paying for a course, you can access comprehensive content and detailed explanations in a structured learning environment. This can help you gain a deeper understanding of the subject matter and improve your skills. Courses are listed in alphabetical order.

1. Coursera: Introduction to Digital Marketing

Coursera has a beginner-level course that lasts for around nine hours and is taught by Steve Fritzenkotter, a continuing education instructor from the University of California, Irvine. The course covers everything from search engine marketing and two-way communication with customers to storytelling and reputation management.

According to the site, it’s free to start, but after a seven-day trial period, you’ll be required to pay $49 monthly. The subscription gives you access to all of the lectures, assignments, knowledge checks, discussion forums, and even a certification of completion. Lastly, the course has more than 10,500 enrollees.

2. eCornell: Assessing Opportunities in Paid Digital Media

eCornell’s online paid media course covers the basics of search engine marketing, email marketing, and video marketing through a paid lens. The course tackles topics like social media and mobile ads and will guide you through the process of drafting a paid media marketing plan.

This two-week, fully online, instructor-led course is targeted towards marketing managers who want to understand the role digital marketing plays in an organization. The course is priced at $1,199 and is part of eCornell’s Digital Marketing program, which is priced at $3,699 and includes four courses. After completing the entire program, you will have earned a certificate.

3. Harvard Business School: Digital Marketing Strategy

Harvard Business School Online’s digital marketing course is seven weeks long, self-paced, and contains six modules. The key concepts taught are the evolution of marketing, different approaches to budget allocation, and customer engagement techniques like storytelling and personalization.

The featured exercises include building a practice budget, calculating a customer’s lifetime value, and advising a real-life company on its marketing plan. The course costs $1,750.

4. LinkedIn Learning: Advance as a Digital Marketing Specialist

LinkedIn Learning’s digital marketing career path is a comprehensive program with nine courses. Each one is more than ten hours long and is designed to teach learners how to create effective customer touchpoints, develop content strategies, and gain expertise in SEO and analytics.

To access this course path, users must subscribe to the service. The subscription costs $379.88 per seat per year.

5. Udemy: The Complete Digital Marketing Course—12 Courses in 1

This $199.99 course offered by Udemy teaches students how to master digital marketing strategy and the fundamentals of social media platforms such as YouTube and Facebook.

The course comes with a 30-day money-back guarantee.

Things to consider before enrolling in an online marketing course

If there’s one takeaway from this article it’s that there are a lot of options in terms of the kinds of courses you can take.

Before spending your hard-earned cash or wasting your time with any marketing course consider these factors:

Hands-on practice: According to a report by the U.S. Department of Education hands-on practice refers to guided instruction through experience. Reviews: Word of mouth is another powerful tool in determining what you should spend your money and time on.

The best online marketing course for beginners

The best online marketing course is the one that best suits your needs.

If you're still on the fence about taking an online marketing course consider this advice from Dr. Jonah Berger:

"Marketing touches almost everything we do—we all have a customer."

Digital marketing could be a good career path if you're interested in understanding customers and delivering value.

This article was inspired by content from Coursera's Best Digital Marketing Courses Online with Certificates [2024], SC Training's Social Media and Electronic Communication Course for Beginners, Fortune's Boost your online marketing skills with these 10 free and paid online courses articles.

Money :: This bundle includes DWA Vol. 1, DWA Vol. 2, DWA REMASTERED, and 7 PLR Products! This means you can kickstart your digital marketing journey with ready-made high-ticket and low-ticket items, allowing you to sell for a 100% profit and cater to your customers' needs and budgets effortlessly! Many have successfully used this course to generate income through digital marketing, even without prior experience! What's included in DWA? -A comprehensive business, marketing, and automation course featuring over 40 detailed, beginner-friendly modules! -Enjoy lifetime access to continuous course updates and community support, free from monthly fees or extra charges! -Gain access to an in-demand digital product—the course itself—ready for sale with a 100% profit margin! -Plus, find seven additional MRR products within the course, each available for resale with a 100% profit margin. -The Digital Wealth Academy teaches you how to create and monetise digital products, such as eBooks, courses and guides, allowing you to earn money while you sleep. -Access to the course in 5 different languages: English, Spanish, German, French, Italian This course is for you if you: -are tired of living paycheck to paycheck -are tired of struggling and feeling stuck -are ready to invest in your future to achieve financial freedom -want to end the 9-5 grind -want to spend more time with your family -want to start your own online business -want to automate your business and earn online while travelling Here's What You'll Receive: -Digital Wealth Academy Vol.2 | MRR ($497) -The Ultimate Reels Guide | MRR ($97) -The Digital Wealth Guide | MRR/PLR ($77) -Social Media Planner | PLR ($32) -Reels Guide Faceless | PLR ($17) -The Digital Playbook | PLR ($97) -Faceless TikTok Marketing | PLR ($77) -Selling on Stories | PLR ($57) BONUS! If you get this course through me and PAY IN FULL, you'll get the below: -1 Week of personalised 1:1 coaching to help you kickstart your journey with confidence | $128 -My Freebie to give away as your lead magnet | PLR -Kickstart Strategy | PLR ($147) -My Email Campaign ($77) -111 Done-For-You Hooks and Captions | PLR ($55) -Join my Telegram chat for ongoing support NO UPSELLS, EVER. ONE UPFRONT PRICE AND THE PRODUCT IS YOURS.

Released on Monday 22 July 2024 - Total : $0 - Past 30 days : $0 (1st tier : 0% - 30% - 2nd tier : 0%)

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