Offer #27280 - Elite Football Creativity | Self Made Talent

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Elite Football Creativity: The Key to Unlocking Goal-Scoring Success

In the world of elite soccer, creativity plays a crucial role in goal scoring. A recent study conducted by Prof Memmert at the FIFA Training Centre has shed light on the influence of creativity on goal scoring in elite football. The study explores the different stages involved in decision making and how tactical intelligence and tactical creativity contribute to the level of creativity in goal-scoring plays.

Background: Understanding the Creative Process

Prof Memmert's framework highlights the step-by-step process that individuals go through when finding solutions in various situations. This process involves anticipation, perception, attention, creativity, and intelligence. Decision making is influenced by two different processes: tactical intelligence (convergent thinking) and tactical creativity (divergent thinking). The researchers focused on analyzing the last eight actions before a goal was scored to determine the level of creativity involved in the play.

Findings: Assessing Creativity in Goal-Scoring Plays

The study examined 311 goals from open play across 166 matches in the FIFA World Cup 2010 and 2014 tournaments, as well as the UEFA Euros 2016. Each goal was evaluated for its importance, and the eight touches leading up to the goal were given a 'creativity score' ranging from 1 to 10. A goal was considered 'creative' if it had a creativity score of 8 or higher. Prof Memmert provided an example of a creative solution in the build-up to a goal.

Results: The Impact of Creativity on Goal Scoring

The results of the study revealed that the closer actions were to the goal, the more creative they tended to be. Furthermore, 86% of goals had at least one action with a creativity score of 7 or 8, while 44% had an action with a creativity score of 9 or 10, indicating a high level of creativity. Teams that advanced to the knockout stages of a tournament displayed higher levels of creativity in the penultimate pass before a goal.

Applications: Enhancing Technical Creativity

Prof Memmert emphasizes that creativity is closely linked to match outcomes and success. Therefore, training approaches that enhance technical creativity are essential. One such approach is paying attention to detail. Additionally, Prof Memmert introduces the model of the 7 Ds of tactical creativity, which includes Deliberate Play, 1-Dimension Games, Diversification, Deliberate Memory, Deliberate Coaching, Deliberate Motivation, and Deliberate Practice.

Paper Citation and Link

The full research paper titled "Good, better, creative: The influence of creativity on goal scoring in elite soccer" by Kempe, M., and Memmert, D. can be found in the Journal of Sports Sciences, volume 36, issue 21, pages 2419-2423. You can access the full paper here.

Overall, this study highlights the significant role that creativity plays in goal scoring in elite soccer. Understanding and nurturing tactical creativity can lead to more successful and innovative plays on the field.

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